If you want to stay ahead of the competition in the rankings dogfight, first of all you need to analyze the competition. You need to find out how many links they are building each month, and how many of these are from c class ips. C Class IPs are considered of higher worth than shared ips as they are separte hosting servers as opposed to shared servers.
You then need to analyze what the anchor text levels are and the page rank attributes your competing sites are gaining on a monthly basis. If you calculate that and take their existing backlinks and on page optimisation into the equation you can develop a strategy to overtake and stay ahead of the chasing pack.
A good seo company will analyze these details for you and use software to find all the data. Once this is gathered a series link building campaign needs to commence and stay live until the job is done. Once you overtake the competition there is no sense resting on your laurels or your good work will soon go to waste.
You need to work out a maintenance link building campaign. Although in hyper competitive markets you still need to keep your foot firmly pressed down on the accelerator with your link building efforts. In corporate market places it is normal for websites to build over 100k links a month.
If you are in the corporate sector would you alone have the time, skills or resources to do that each month? Not many businesses would unless they have their own seo team in house. Large scale search engine optimization companies do this on a daily basis for hundreds of clients. They will put together a corporate link building campaign that is suitable for the most demanding markets.
